BTS for Smart vs BLACKPINK for Globe: Telco Battle in the Philippines

BTS-SMART-BLACKPINK-GLOBE


K-pop continues to rule the world this 2021! Be it in fashion or technology, surely the k-pop idols can be considered as the best influencers. The two biggest telco companies here in the Philippines recently partnered with the two popular k-pop groups for their ad campaigns. 

Smart Communications, Inc. chose BTS for their "Live Smarter, Live with Purpose" 2021 campaign while Globe signed BLACKPINK to headline their "Reinvent Your World" campaign.

For sure, fans were delighted to support their idols. Now, I wonder if the newbie DITO will also get a K-pop endorsement for their launch this March.

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