I admit that I was a little bit shocked when I read the latest news from Blackberry 10 launching event. Indeed, the mobile company made some huge announcements. Do you want to know them?

1. RIM is dropped from the mobile's name and the phone will be called "Blackberry" purely.

2. More features (features that can't be found in the older Blackberry phones) will be added to Blackberry 10 operating system such as BlackBerry Hub, smart calendar, camera app, Story Maker, virtual keayboard and BlackBerry Balance.

3. CEO Thorsten Heins announced that the company has appointed Alicia Keys as its new Global Creative Director.

Alicia Keys Blackberry CEO Source: Yahoo News